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A lead generation funnel is a structured method that helps prospective clients progress from the awareness stage to signing up or making a purchase. It is divided into three segments: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU).

TOFU is focused on attention attraction and traffic generation, which can be achieved through the use of blog posts, social media, advertisements, and SEO. In this stage, education and interest are your focus.

MOFU is where leads are actively considering and weighing different options. You can capture contact information through eBooks, webinars, and case studies. Trust and interest are built through email nurtures and remarketing campaigns.

BOFU is the final stage where strategies must be implemented to drive decision making. At this stage leads must be converted through free trials, demos, consultations, or customer testimonials.

An effective funnel goes beyond simply capturing leads; it actively qualifies and nurtures them, leading to higher conversion rates. Businesses willing to refine their funnel are able to lower customer acquisition costs and over time significantly increase ROI.

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