laila smith

24 m

Ralph Lauren launched a rental subscription https://officialralphlaurens.com to match how people shop today. Many consumers now want variety without committing to full-price purchases. They want access to stylish outfits for different occasions, but they don’t want full closets. Renting solves that. Ralph Lauren saw this change and decided to act. The rental model offers rotating access to new pieces while keeping wardrobes light. It's smart, stylish, and practical. With younger shoppers leading this shift, the brand moved in early to stay relevant. This flexible service helps people try more styles without spending more money. It also keeps Ralph Lauren present in their daily wardrobe rotation. That constant presence builds brand loyalty in a natural way.