Why “Full-Funnel” Marketing Fails Without Accountability

Full-funnel marketing often fails when there is no clear accountability. When teams focus on isolated metrics and activities instead of real business outcomes, campaigns become disconnected. True success comes from owning results across the entire funnel, from awareness through conversion, with consistent measurement and responsibility.

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Why “Full-Funnel” Marketing Fails Without Accountability - Brick Inc
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Why “Full-Funnel” Marketing Fails Without Accountability - Brick Inc

“Full-funnel marketing” has become one of the most common phrases in digital advertising, and one of the least clearly defined. In theory, it promises a structured path from awareness to conversion. In practice, many brands end up with disconnected t