Intent Data refers to the information that indicates a potential buyer’s interest or intent to make a purchase based on their online behavior. This data is collected from digital signals such as website visits, content downloads, search queries, social media engagement, and other online activities. By analyzing intent data, businesses can identify prospects who are actively researching products or services, understand their needs and preferences, and tailor marketing or sales strategies to engage them effectively.

In essence, intent data helps companies predict buying behavior, prioritize leads, and deliver highly personalized messaging at the right time, increasing the chances of conversion and improving overall marketing ROI.
https://www.jarvisreach.io/blo....g/buyer-intent-data-

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